| 000 | 01004nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250918122328.0 | ||
| 008 | 100816s2008 enka b 001 0 eng | ||
| 020 |
_a9781412903127 (hbk.) _cRM341.78 |
||
| 020 | _a9781412903134 (pbk.) | ||
| 039 | 9 |
_a201012131157 _bzarina _c201011221527 _drasyilla _y08-16-2010 _zrasyilla |
|
| 040 | _aUKM | ||
| 090 | _aP96.M34K846 | ||
| 090 |
_aP96.M34 _bK846 |
||
| 100 | 1 | _aKung, Lucy | |
| 245 | 1 | 0 |
_aStrategic management in the media : _bfrom theory to practice / _cLucy Kung |
| 260 |
_aLondon : _bSAGE, _c2008 |
||
| 300 |
_a248 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [224]-239) and index | ||
| 650 | 0 |
_aMass media _xManagement |
|
| 650 | 0 | _aStrategic planning | |
| 907 |
_a.b1479021x _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kP96.M34K846 |
||
| 914 | _avtls003440204 | ||
| 990 | _aszj | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2010-03-08 _cm _da _feng _genk _y0 _z.b1479021x |
||
| 999 |
_c465754 _d465754 |
||