| 000 | 00899nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250913113959.0 | ||
| 008 | 981208s1992 xxua b 001 0 eng | ||
| 020 | _a025609196X | ||
| 039 | 9 |
_a200802151206 _bjamain _y08-18-1999 _zload |
|
| 090 | _aHF5821.B62 1992 | ||
| 090 |
_aHF5821 _b.B62 1992 |
||
| 100 | 1 | _aBovee, Courtland L. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cCourtland L. Bovee, William F. Arens |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _c1992 |
||
| 300 |
_a718 (57) p. _bill. (some col.) _c28 cm. |
||
| 504 | _aIncludes bibliographical reference and index | ||
| 650 | 0 | _aAdvertising | |
| 700 | 1 | _aArens, William F. | |
| 907 |
_a.b10445201 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5821.B62 1992 |
||
| 914 | _avtls000046351 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10445201 |
||
| 999 |
_c46477 _d46477 |
||