| 000 | 00955nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250913113959.0 | ||
| 008 | 981208s1986 xxua b 00| 0 eng d | ||
| 010 | _a85-080275 | ||
| 020 | _a0256033021 | ||
| 039 | 9 |
_a200801281845 _bshai _y08-18-1999 _zload |
|
| 090 | _aHF5821.B62 1986 | ||
| 090 |
_aHF5821 _b.B62 1986 |
||
| 100 | 1 | _aBovee, Courtland L. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cCourtland L. Bovee, William F. Arens |
| 250 | _a2nd edition | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _c1986 |
||
| 300 |
_a629 (45)p. : _bill. (some col.) ; _c28 cm. |
||
| 440 | _aThe Irwin series in marketing | ||
| 504 | _aBibliography: p.631-633 | ||
| 650 | 0 | _aAdvertising | |
| 700 | 1 | _aArens, William F. | |
| 907 |
_a.b10445195 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5821.B62 1986 |
||
| 914 | _avtls000046350 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10445195 |
||
| 999 |
_c46476 _d46476 |
||