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020 _cRM 492.55
039 9 _a201011261050
_bnorsiah
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_drosma
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_dhendon
_c201009281206
_dfakrul
_y05-24-2010
_zfakrul
040 _aUKM
090 _advd HF5415
_b.F685
245 0 4 _aThe four P's marketing strategies
_h[videorecording] /
_cVideo Education Australasia ; producer, Mark Pearce
260 _aBendigo, Vic. :
_bVideo Education Australasia,
_c2009
300 _a1 videodisc (26 min.) :
_bsd., col. ;
_c4 3/4 in.
508 _aExecutive producer, Simon Garner
511 0 _aVoice over: Michael Wahr
520 _aThis program focuses on how three different business effectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion. Analysed are common aspects that relate to all markets, and how they come together forming part of the marketing mix
538 _aDVD format
650 0 _aMarketing
_xStudy and teaching
650 0 _aPlace marketing
_xStudy and teaching
650 0 _aAdvertising
_xStudy and teaching
650 0 _aProduct life cycle
_xStudy and teaching
650 0 _aPricing
_xStudy and teaching
700 1 _aPearce, Mark,
_eproduction
_958236
710 2 _aVideo Education Australasia
907 _a.b14715879
_b2021-05-28
_c2019-11-12
942 _c5
_n0
_kdvd HF5415 .F685
914 _avtls003432358
990 _armh
991 _aFakulti Pendidikan
998 _at
_b2010-11-05
_cm
_dg
_feng
_gat
_y0
_z.b14715879
999 _c463136
_d463136