000			01835nam a2200313 a 4500
005			20250913113952.0
008			981208s1971 xxk bi 001 0 eng
020			_a0140801839
039		9	_a201901291041 _blan _c200803131252 _daliah _y08-18-1999 _zload
043			_an-us---
090			_aHC110.C6E33c 1971 9 [00002132602]
090			_aHC110.C6 _bE35
090			_aHC110.C6 _bE35c 1971 9
245	0	0	_aConsumer behaviour : _bselected readings / _cedited by A. S. C. Ehrenberg and F. G. Pyatt.
260			_aHarmondsworth : _bPenguin Books, _c1971.
300			_a384 p. ; _c18 cm.
504			_aincludes index and bibliography : p. 371-372.
505			_aRegularities of behaviour, by A.S.C. Ehrenberg.--Brand-loyalty, by G.H. Brown.--Socio-economic factors, by R.E. Frank.--Market segmentation, by D. Yankelovich.--Mass-media, by J.M. Agostini.--Some coherent patterns, by A.S.C. Ehrenberg.--Indirect measurement, by M. Haire.--Brand images, by T. Joyce.--Motivation, by W. Alderson.--Advertising, by T. Joyce.--The analysis of demand, by F.G. Pyatt.--The growth of ownership, by D.A. Brown, S.F. Buck and F.G. Pyatt.--A dynamic theory, by R. Stone and D.A. Rowe.--Attitudes and expectations, by G. Katona.--A review, by R. Ferber.--Aggregated time-series, by R. Stone, J.A.C. Brown and D.A. Rowe.--Disaggregated demand, by A.S. Goldberger and M.L. Lee.--Goods aren't goods, by K.J. Lancaster.
650		0	_aConsumer behavior _zUnited States.
700	1		_aEhrenberg, A. S. C. _q(Andrew Samuel Christopher), _d1926-
700	1		_aPyatt, F. G.
907			_a.b1044354x _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHC110.C6E33c 1971 9 [00002132602]
914			_avtls000046175
991			_aFakulti Ekonomi
991			_aFakulti Perubatan
998			_ad _a(2)t _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b1044354x
999			_c46312 _d46312