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| 005 | 20250913113950.0 | ||
| 008 | 981208s1977 xxu 00 eng d | ||
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_a007030520X _c15.00 |
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| 090 | _aHF5415.3.H67 | ||
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| 100 | 1 | _aHoward, John A. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bapplication of theory / _cJohn A. Howard |
| 260 |
_aNew York : _bMcGraw-Hill, _c1977 |
||
| 300 |
_aix, 325 p.: _bill.; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 500 | _aIncludes indexes | ||
| 504 | _aBibliography: p. 307-317 | ||
| 650 | 0 | _aConsumers | |
| 907 |
_a.b10443125 _b2021-05-28 _c2019-11-12 |
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_c01 _n0 _kHF5415.3.H67 |
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| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aFakulti Ekonomi | ||
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_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10443125 |
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| 999 |
_c46270 _d46270 |
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