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| 100 | 0 | _aChe Aniza Che Wel | |
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_aRelationship marketing tools (RMTs) and their relationship with customer satisfaction and retention / _cby Che Aniza Binti Che Wel |
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_axx, 444 p. : _bill. ; _c30 cm. |
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| 502 | _aThesis (Ph.D.) - Universiti Putra Malaysia, 2009 | ||
| 504 | _aReferences : p. 302-325 | ||
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_aUniversiti Putra Malaysia _zMalaysia |
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_aCustomer relations _xManagement |
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| 991 | _aFakulti Ekonomi dan Perniagaan | ||
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