000			01950ngm a2200373 a 4500
005			20250918111531.0
007			vd cvaizu
008			100409s2004 at 030 g s 0vleng d
020			_cRM 1144.50
039		9	_a201007211028 _brosma _c201006150952 _dhendon _c201006141142 _dfakrul _c201004091546 _dfakrul _y04-09-2010 _zfakrul
040			_aUKM
090			_advd HD9349.S634 _bC633
245	0	0	_aCoke's water bomb _h[videorecording] / _cBBC Education & Training ; producer/director, Libby Turner
260			_aAustralia : _bBBC, _c[2004]
300			_a1 videodisc (30 min.) : _bsd., col. ; _c4 3/4 in.
500			_aTitle from title screen
508			_aSeries producer, Mark Gregory ; series editor, Clive Edwards
511			_aNarrator, Rajan Datar
520			_aOn a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed'Coke Sells Tap Water for 95p,' and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market
538			_aDVD format
610	2	0	_aCoca-Cola Company
650		0	_aSoft drink industry
650		0	_aBottled water industry
650		0	_aBottled water _xMarketing
650		0	_aAdvertising _xBottled water
700	1		_aTurner, Libby, _eproduction, _edirection
907			_a.b14693288 _b2021-05-28 _c2019-11-12
942			_c5 _n0 _kdvd HD9349.S634 C633
914			_avtls003430003
990			_armh
991			_aFakulti Ekonomi & Perniagaan
998			_at _b2010-09-04 _cm _dg _feng _gat _y0 _z.b14693288
999			_c460949 _d460949