000			01783ngm a2200361 a 4500
005			20250918111528.0
007			vd cvaizu
008			100408s2002 at 026 f s 0vleng d
020			_cRM 509.25
039		9	_a201006101536 _brosma _c201006091421 _drosma _c201006091223 _drosma _c201005190928 _dhendon _y04-08-2010 _zfakrul
040			_aUKM
090			_advd HF5415.123 _b.I34
245	0	0	_aIf the shoe fits _h[videorecording] : _bthe Windsor Smith marketing and communication case study / _cwriter, producer, Mark McAuliffe; Video Education Australasia
246	1	3	_aWindsor Smith marketing and communication case study _h[videorecording]
260			_aBendigo, Vic. : _bVideo Education Australasia, _c2002
300			_a1 videodisc (26 min.) : _bsd., col. ; _c4 3/4 in.
500			_aTitle from title screen
520			_aThis program focuses on the four key elements that make up Windsor Smith's marketing mix and are often described as the'four Ps': product, price, place and promotion. Looks at each of these areas in relation to the high profile marketing campaigns conducted by the company and also makes reference to marketing objectives, market research, the target market and marketing channels
538			_aDVD format
610	2	0	_aWindsor Smith (Firm)
650		0	_aCommunication in marketing _vCase studies
650		0	_aFootwear industry _zAustralia
650		0	_aMarketing _zAustralia _vCase studies
700	1		_aMcAuliffe, Marc, _eproduction, _ewriting
710	2		_aVideo Education Australasia
907			_a.b14692661 _b2021-05-28 _c2019-11-12
942			_c5 _n0 _kdvd HF5415.123 .I34
914			_avtls003429939
990			_armh
991			_aFakulti Ekonomi & Perniagaan
998			_at _b2010-08-04 _cm _dg _feng _gat _y0 _z.b14692661
999			_c460887 _d460887