000			01990cam a22003254a 4500
005			20250918111449.0
008			100331s2008 nyua b 001 0 eng
020			_a9780195338386 (pbk. : alk. paper) _cRM722.88
039		9	_a201012281014 _badnan _c201012281013 _dadnan _c201003311203 _dmasrul _y03-31-2010 _zmasrul
040			_aDLC _cDLC _dUKM
043			_an-us---
090			_aC59KF.A743 2
090			_aC59KF _b.A743 2
100	1		_aArena, Christopher M.
245	1	4	_aThe business of intellectual property / _cChristopher M. Arena, Eduardo M. Carreras
260			_aNew York : _bOxford University Press, _c2008
300			_axi, 398 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index
505	0		_aShort stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention, and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business, and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points-understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program
650		0	_aIntellectual property _xEconomic aspects _zUnited States
700	1		_aCarreras, Eduardo M.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0812/2008009337.html
907			_a.b14685231 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kC59KF.A743 2
914			_avtls003429168
990			_amab
991			_aFakulti Undang-Undang
998			_au _b2010-05-03 _cm _da _feng _gnyu _y0 _z.b14685231
999			_c460174 _d460174