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|---|---|---|---|
| 005 | 20250918013433.0 | ||
| 008 | 091109s2009 paua b 001 0 eng | ||
| 020 |
_a9781599048130 (hardcover) _cRM666.90 |
||
| 020 | _a1599048132 (hardcover) | ||
| 020 | _a9781599048154 (ebook) | ||
| 020 | _a1599048159 (ebook) | ||
| 039 | 9 |
_a200912171212 _bzarina _c200912031058 _drahah _c200911091240 _didah _c200911091239 _didah _y11-09-2009 _zidah |
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| 040 | _aUKM | ||
| 090 | _aHF5415.1265.C658 | ||
| 090 |
_aHF5415.1265 _b.C658 |
||
| 245 | 0 | 0 |
_aContemporary research in e-branding / _c[edited by] Subir Bandyopadhyay |
| 260 |
_aHershey, PA : _bInformation Science Reference, _c2009 |
||
| 300 |
_axix, 358 p. : _bill. ; _c29 cm. |
||
| 500 | _a'Premier reference source'--Cover | ||
| 504 | _aIncludes bibliographical references (p. 313-350) and index | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 |
_aBandyopadhyay, Subir, _d1958- |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0816/2008014459.html |
| 907 |
_a.b14623274 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.1265.C658 |
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| 914 | _avtls003422681 | ||
| 990 | _aszj | ||
| 991 | _aUmum | ||
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_c454103 _d454103 |
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