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| 100 | 0 | _aNik Mohd. Hazrul Nik Hashim | |
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_aSuccessful product launch strategies : _ba comparison between sequential and simultaneous product rollouts / _cNik Mohd. Hazrul Nik Hashim |
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_aix, 224 p. ; _c30 cm. |
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| 502 | _aTheses (Ph.D) - University of Melbourne, 2009 | ||
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_aUniversity of Melbourne _xDissertations |
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_aDissertations, Academic _zMalaysia _962866 |
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_aMarketing _xManagement |
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| 650 | 0 | _aNew products | |
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_a.b14612562 _b2021-05-28 _c2019-11-12 |
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| 990 | _azul/hgrab | ||
| 991 | _aFaculty of Economics and Commerce | ||
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