| 000 | 01212nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250918013331.0 | ||
| 008 | 091019s2009 njua b 001 0 eng | ||
| 020 | _a0136043313 | ||
| 020 |
_a9780136043317 _cRM89.46 |
||
| 039 | 9 |
_a200910291311 _bzaina _y10-19-2009 _zfarid |
|
| 090 | _aHF5415.1255.L555 | ||
| 090 |
_aHF5415.1255 _b.L555 |
||
| 100 | 1 | _aLight, Larry | |
| 245 | 1 | 0 |
_aSix rules for brand revitalization : _blearn how companies like McDonald's can re-energize their brands / _cLarry Light and Joan Kiddon |
| 246 | 3 | 0 | _aBrand revitalization |
| 260 |
_aUpper Saddle River, N.J. : _bWharton School Pub., _c2009 |
||
| 300 |
_axx, 218 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 610 | 2 | 0 |
_aMcDonald's Corporation _vCase studies |
| 650 | 0 |
_aBranding (Marketing) _xManagement |
|
| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 0 | _aProduct life cycle | |
| 700 | 1 |
_aKiddon, Joan, _d1949- |
|
| 907 |
_a.b14609824 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.1255.L555 |
||
| 914 | _avtls003421247 | ||
| 990 | _azsz | ||
| 991 | _aGraduate School Of Business | ||
| 998 |
_at _b2009-06-10 _cm _da _feng _gnju _y0 _z.b14609824 |
||
| 999 |
_c452778 _d452778 |
||