000			01648cam a22003374a 4500
005			20250918013331.0
008			091209s2008 nyum b a001 0 eng
010			_a2007-034391
020			_a9780446178013
039		9	_a200912281451 _bjamil _c200912091650 _druzita _c200912091647 _druzita _c200912091644 _druzita _y10-19-2009 _zfarid
090			_aHF5415.1255.B378
090			_aHF5415.1255 _b.B378
100	1		_aBaskin, Jonathan Salem
245	1	0	_aBranding only works on cattle : _bthe new way to get known (and drive your competitors crazy) / _cJonathan Salem Baskin
260			_aNew York : _bBusiness Plus, _c2008
300			_aviii, 261 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 243-252) and index
505	0		_aYour branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes
520			_aA marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits
650		0	_aBranding (Marketing)
650		0	_aConsumer behavior
650		0	_aInformation behavior
650		0	_aInternet searching
650		0	_aBusiness enterprises _xComputer network resources
907			_a.b14609794 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.1255.B378
914			_avtls003421243
991			_aFakulti Ekonomi & Perniagaan (EKA)
998			_at _b2009-06-10 _cm _da _feng _gnyu _y0 _z.b14609794
999			_c452775 _d452775