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| 008 | 090910s2008 enka b 001 0 eng | ||
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| 100 | 1 | _aProctor, Tony | |
| 245 | 1 | 0 |
_aStrategic marketing : _ban introduction / _cTony Proctor |
| 250 | _a2nd ed. | ||
| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2008 |
||
| 300 |
_axii, 335 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 317-330) and index | ||
| 650 | 0 |
_aMarketing _xDecision making |
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| 650 | 0 |
_aMarketing _xManagement |
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_a.b14588304 _b2021-05-28 _c2019-11-12 |
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| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2009-10-09 _cm _da _feng _genk _y0 _z.b14588304 |
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