| 000 | 01237nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250918013152.0 | ||
| 008 | 090908s2009 njua b 001 0 eng | ||
| 020 |
_a9780132224154 _cRM633.07 |
||
| 020 | _a0132224151 | ||
| 039 | 9 |
_a200910151649 _bzaina _c200910151649 _dzaina _y09-08-2009 _zfarid |
|
| 090 | _aHF5823.W455 2009 | ||
| 090 |
_aHF5823 _b.W455 2009 |
||
| 100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, William Wells |
| 250 | _a8th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2009 |
||
| 300 |
_axlvi, 640 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 500 | _aPrevious editions had William Wells as first author | ||
| 504 | _aIncludes bibliographical references (p. 615-624) and index | ||
| 650 | 0 | _aAdvertising | |
| 700 | 1 |
_aWells, William, _d1926- |
|
| 700 | 1 |
_aMitchell, Nancy, _d1950- |
|
| 700 | 1 |
_aWells, William, _d1926- _tAdvertising |
|
| 907 |
_a.b14585935 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.W455 2009 |
||
| 914 | _avtls003418750 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2009-08-09 _cm _da _feng _gnju _y0 _z.b14585935 |
||
| 999 |
_c450549 _d450549 |
||