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020 _a1557405360
_cRM 348.48
039 9 _a200910011327
_brosma
_c200909021226
_dhendon
_y09-02-2009
_zfakrul
040 _aUKM
090 _advd HF5415
_b.M37
245 0 0 _aMarketing's 4 Ps
_h[videorecording] :
_dthe consumer angle /
_cproducer, Judy Jennings ; writers, Kari McCarthy, Jeffrey Schrank ; director, Kirk Fagerland
246 3 _aMarketing's four Ps
_h[videorecording] :
_bthe consumer angle
260 _aChicago, Ill. :
_bLearning Seed,
_c2009
300 _a1 videodisc (25 min.) :
_bsd., col. ;
_c4 3/4 in.
500 _aTitle from title screen
500 _aThe teaching guide for this program is available at www.learning seed.com
508 _aEditor, Bill Killian
520 _aStudents learn the traditional four Ps of marketing strategy -- product, place, price and promotion; and more importantly, how a focus consumer is at the core of them all, or should be
538 _aDVD Format
546 _aWith English subtitle
650 0 _aMarketing
_960389
650 0 _aConsumer behavior
700 1 _aJennings, Judy,
_eproduction
700 1 _aMcCarthy, Kari
700 1 _aSchrank, Jeffrey
700 1 _aFagerland, Kirk,
_edirection
710 2 _aLearning Seed Company
907 _a.b14582338
_b2021-05-28
_c2019-11-12
942 _c5
_n0
_kdvd HF5415 .M37
914 _avtls003418377
990 _armh
991 _aFakulti Sains Sosial & Kemanusiaan
998 _at
_b2009-02-09
_cm
_dg
_feng
_gilu
_y0
_z.b14582338
999 _c450199
_d450199