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| 005 | 20250930125930.0 | ||
| 008 | 090825s1996 ohuab b 001 0 eng | ||
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_a0538849487 _cHadiah |
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| 040 | _aUKM | ||
| 090 | _aHF5415.L2624 1996 | ||
| 090 |
_aHF5415 _b.L2624 1996 |
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| 100 | 1 |
_aLamb, Charles W. _939800 |
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| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western Publishing, _cc1996 |
||
| 300 |
_aliii, 890 p. : _bill. (some col.), col. maps ; _c29 cm. |
||
| 500 | _aRev. ed. of: Principles of marketing, 1993 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _960389 |
|
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 |
_aMcDaniel, Carl D. _940571 |
|
| 700 | 1 | 2 |
_aLamb, Charles W. _tPrinciples of marketing |
| 907 |
_a.b14577720 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.L2624 1996 |
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| 914 | _avtls003417904 | ||
| 991 | _aFakulti Sains Sosial & Kemanusiaan | ||
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_c449746 _d449746 |
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