| 000 | 01191nam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20250918011716.0 | ||
| 008 | 090703s2002 gw a b 001 0 eng | ||
| 020 | _a3110173409 (hbk.) | ||
| 020 |
_a3110173417 (pbk.) _cRM178.03 |
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| 039 | 9 |
_a200907291214 _bzarina _c200907281029 _dmazarita _c200907031550 _dbinar _y07-03-2009 _zbinar |
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| 040 | _aUKM | ||
| 090 | _aHF5823.B385 | ||
| 090 |
_aHF5823 _b.B385 |
||
| 100 | 1 |
_aBeasley, Ron, _d1945- |
|
| 245 | 1 | 0 |
_aPersuasive signs : _bthe semiotics of advertising / _cby Ron Beasley, Marcel Danesi |
| 260 |
_aBerlin : _bMouton de Gruyter, _c2002 |
||
| 300 |
_axi, 193 p. : _bill. ; _c24 cm. |
||
| 490 | 1 |
_aApproaches to applied semiotics ; _v4 |
|
| 504 | _aIncludes bibliographical references (p. [175]-190) and index | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSigns and symbols | |
| 650 | 0 | _aSemiotics | |
| 700 | 1 |
_aDanesi, Marcel, _d1946- |
|
| 830 | 0 |
_aApproaches to applied semiotics ; _v4 |
|
| 907 |
_a.b14532487 _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.B385 |
||
| 914 | _avtls003413058 | ||
| 990 | _aszj | ||
| 991 | _aProgram Linguistik | ||
| 998 |
_at _b2009-03-07 _cm _da _feng _ggw _y0 _z.b14532487 |
||
| 999 |
_c445473 _d445473 |
||