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| 008 | 090525s2009 my a bi 001 0 may | ||
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_a9830681505 (pbk.) _cRM78.00 |
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_a201005061306 _bariff _c201003241524 _dlatihan _c201003240933 _dlatihan _c201002030958 _dsanusi _y05-25-2009 _zfadilah |
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| 100 | 1 |
_aParry, Mark E. _q(Mark Edward), _d1957- |
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| 245 | 1 | 0 |
_aPengurusan pemasaran strategik : _bpendekatan cara matlamat / _cMark E. Parry ; penterjemah : Cheng Wei Hin ... [et al.] |
| 260 |
_aKuala Lumpur : _bInstitut Terjemahan Negara Malaysia Berhad ; _bPenerbit Universiti Utara Malaysia, _c2009 |
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| 300 |
_ax, 310 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aSiri Eksekutif MBA McGraw-Hill | |
| 504 | _aIncludes bibliographical references ( p. 281-282 ) and index | ||
| 534 |
_pJudul asal : _tStrategic marketing management : a means-end approach |
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| 650 | 0 |
_aMarketing _xManagement |
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| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aCheng, Wei Hin | |
| 907 |
_a.b14489685 _b2021-05-28 _c2019-11-12 |
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| 991 | _aPATMA | ||
| 991 | _aFakulti Ekonomi & Perniagaan | ||
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