000			02127nam a22003375a 4500
005			20250918005509.0
008			090511s2007 wvua 001 0 eng
020			_a9781885693785 _cRM251.85
039		9	_a200905271432 _bjamil _c200905261523 _dmaslia _c200905131438 _djamain _y05-11-2009 _zfarid
040			_aUKM
090			_aGV716.P58 2007
090			_aGV716 _b.P58 2007
100	1		_aPitts, Brenda G.
245	1	0	_aFundamentals of sport marketing / _cBrenda G. Pitts, David K. Stotlar
250			_a3rd ed.
260			_aMorgantown, WV : _bFitness Information Technology, _c2007
300			_axx, 417 p. : _bill. ; _c29 cm.
490	1		_aSport Management Library
504			_aIncludes bibliographical references (p. [327]-336) and index
505			_a1. The sport business industry -- 2. The global market for the sport industry -- 3. Sport marketing theory -- 4. Sport marketing research -- 5. Segmentation, targeting, and positioning in sport business -- 6. Marketing information systems -- 7. The marketing mix and the sporting industry -- 8. The product in the sport industry -- 9. Pricing strategies for the sport industry -- 10. Marketing channels and distribution decisions in the sport business industry -- 11. Promotion in the sport industry -- 12. Media relations in sport -- 13. Marketing through endorsements and sponsorships -- 14. Using licensing and logos in the sport industry -- Appendix A: Sport business organizations contact information -- Appendix B: Sport business trade organizations -- Appendix C: Sport business industry trade publications -- Appendix D: Sport business academic journals and associations directory -- Appendix E: Sport marketing research briefs -- Appendix F: Examples of surveys and questionaires for research.
650			_aSports _xMarketing
700	1		_aStotlar, David K.
830		0	_aSport Management Library
907			_a.b14479187 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kGV716.P58 2007
914			_avtls003407330
990			_amms
991			_aAsas Pendidikan - LAP
998			_at _b2009-11-05 _cm _da _feng _gwvu _y0 _z.b14479187
999			_c440391 _d440391