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005 20250918005452.0
008 090430s2009 at a b 001 0 eng
020 _a9780495500537 (pbk.)
_cRM441.46
020 _a0495500534 (pbk.)
039 9 _a200906181235
_bzarina
_c200905271621
_dmazarita
_y04-30-2009
_zmazarita
040 _aUKM
090 _aPN1992.55.E18 2009
090 _aPN1992.55
_b.E18 2009
100 1 _aEastman, Susan Tyler
245 1 0 _aMedia programming :
_bstrategies and practices /
_cSusan Tyler Eastman, Douglas A. Ferguson
250 _a8th ed.
260 _aAustralia :
_bThomson/Wadsworth,
_c2009
300 _axiii, 466 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 437-444) and indexes
650 0 _aTelevision programs
_xPlanning
650 0 _aRadio programs
_xPlanning
650 0 _aCable television
_xPlanning
650 0 _aMass media
_xPlanning
700 1 _aFerguson, Douglas A.
907 _a.b14475674
_b2020-10-15
_c2019-11-12
942 _c01
_n0
_kPN1992.55.E18 2009
914 _avtls003406963
990 _aszj
991 _aProgram Komunikasi Media
998 _at
_b2009-04-04
_cm
_da
_feng
_gat
_y0
_z.b14475674
999 _c440042
_d440042