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| 005 | 20250918004621.0 | ||
| 008 | 090416s2009 enk 001 0 eng | ||
| 020 |
_a9780335220335 _cRM511.00 |
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| 020 | _a0335220339 | ||
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_a200904301642 _blaili _c200904301158 _dmaslia _c200904301158 _dmaslia _c200904241149 _dhayat _y04-16-2009 _zrasyilla |
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| 040 | _aUKM | ||
| 090 | _aLB2342.8 .M37 | ||
| 090 |
_aLB2342.8 _b.M37 |
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| 100 | 1 | _aMaringe, Felix | |
| 245 | 1 | 0 |
_aMarketing higher education : _btheory and practice / _cFelix Maringe and Paul Gibbs |
| 260 |
_aMaidenhead, England : _bOpen University Press, _c2009 |
||
| 300 |
_axiv, 195 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references : (p. [167]-185) and index | ||
| 650 | 0 |
_aUniversities and colleges _xMarketing |
|
| 650 | 0 |
_aEducation, Higher _xMarketing |
|
| 650 | 0 |
_aUniversities and colleges _xPublic relations |
|
| 700 | 1 | _aGibbs, Paul | |
| 907 |
_a.b14460348 _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kLB2342.8 .M37 |
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| 914 | _avtls003405356 | ||
| 991 | _aPerkaedahan dan Amalan Pendidikan | ||
| 991 | _aFakulti Pendidikan - Pasca | ||
| 998 |
_at _b2009-03-04 _cm _da _feng _genk _y0 _z.b14460348 |
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| 999 |
_c438527 _d438527 |
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