| 000 | 01113nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918004352.0 | ||
| 008 | 090305s2009 njua 000 0 eng | ||
| 020 |
_a9780136026600 (pbk.) _cRM476.28 |
||
| 020 | _a0136026605 (pbk.) | ||
| 039 | 9 |
_a201305231821 _bzaina _c200904141003 _dzarina _y03-05-2009 _zsanusi |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.13.K636 2009 | ||
| 090 |
_aHF5415.13 _b.K636 2009 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 2 |
_aA framework for marketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J: _bPearson/Prentice Hall, _c2009. |
||
| 300 |
_axxvi, 391 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 700 | 1 | _aJames, Stuart W. | |
| 907 |
_a.b1443068x _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.K636 2009 |
||
| 914 | _avtls003402289 | ||
| 990 | _aszj | ||
| 991 | _aInstitut Kajian Rantau Asia Barat | ||
| 998 |
_at _b2009-05-03 _cm _da _feng _gnju _y0 _z.b1443068x |
||
| 999 |
_c435627 _d435627 |
||