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| 008 | 100622s2008 mau q j eng d | ||
| 020 | _a9780387782133 (electronic bk.) | ||
| 020 | _a9780387782126 (paper) | ||
| 035 | _a(Springer)978-0-387-78212-6 | ||
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_aHandbook of marketing decision models _h[electronic resource] / _cedited by Berend Wierenga. |
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_aBoston, MA : _bSpringer Science+Business Media, LLC, _c2008. |
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_a630 p. : _bill., digital ; _c24 cm. |
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_aInternational series in operations research & management science, _x0884-8289 ; _v121 |
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_aMarketing _xDecision making _xMathematical models. |
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_aMarketing _xManagement. |
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