| 000 | 00993nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930092816.0 | ||
| 008 | 981208s1992 xxu 00 eng | ||
| 010 | _a91-44622 | ||
| 020 | _a0131430823 | ||
| 035 | _a33706 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 090 | _aHF5415.13.C94 | ||
| 090 | _aHF5415.13 | ||
| 100 | 1 | _aCzepiel, John A. | |
| 245 | 1 | 0 |
_aCompetitive marketing strategy _cJohn A. Czepiel |
| 260 |
_aEnglewood Cliffs, N.J. _bPrentice-Hall _c1992 |
||
| 300 | _axiii, 491 p. : ill. ; 25 cm. | ||
| 590 | _a1 | ||
| 650 |
_aMarketing _xManagement |
||
| 650 | _aStrategic planning | ||
| 650 | _aCompetition | ||
| 650 |
_aTechnological innovations _960953 |
||
| 907 |
_a.b10411306 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.C94 |
||
| 914 | _avtls000042830 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aFakulti Sains dan Sumber Alam | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10411306 |
||
| 999 |
_c43092 _d43092 |
||