000			01811cam a22003858a 4500
005			20250918001338.0
008			090109s2008 nyua bi 001 0 eng
020			_a9780415965002 (hardback : alk. paper)
020			_a0415965004 (hardback : alk. paper)
020			_a9780415965019 (pbk. : alk. paper) _cRM138.73
020			_a0415965012 (pbk. : alk. paper)
039		9	_a201410230840 _blan _c201410230838 _dlan _c200904080934 _dlan _c200904011152 _drahah _y01-09-2009 _zsanusi
040			_dUKM
090			_aHF5548.32.H36 2008
090			_aHF5548.32 _b.H36 2008
100	1		_aHarris, Lisa, _d1968-
245	1	0	_aMarketing the e-business / _cby Lisa Harris and Charles Dennis.
250			_a2nd ed.
260			_aNew York : _bRoutledge, _c2008.
300			_axx, 341 p. : _bill. ; _c23 cm.
490	0		_aRoutledge e-business series.
504			_aIncludes bibliographical references and index.
505	0		_aHistory, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from'clicks' to'clicks and bricks?' -- Strategic planning for e-marketing -- The future of e-marketing.
650		0	_aInternet marketing.
650		0	_aElectronic commerce.
700	1		_aDennis, Charles _q(Charles E.).
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0745/2007038216-d.html.
907			_a.b14328057 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kHF5548.32.H36 2008
914			_avtls003391507
990			_arab
991			_aProgram Ekonomi Industri & Fizikal (EKA)
998			_at _b2009-09-01 _cm _da _feng _gnyu _y0 _z.b14328057
999			_c427638 _d427638