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| 005 | 20250918001338.0 | ||
| 008 | 090109s2008 enka i 001 0 eng | ||
| 020 | _a9780415443265 (hbk.) | ||
| 020 |
_a9780415443272 (pbk.) _cRM128.45 |
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| 020 | _a9780203996171 (ebook) | ||
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_a200904081127 _blan _c200904011102 _drahah _c200901231602 _dsanusi _y01-09-2009 _zsanusi |
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| 040 | _aUKM | ||
| 090 | _aHD69.B7H438 | ||
| 090 |
_aHD69.B7 _bH438 |
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| 100 | 1 | _aHeding, Tilde | |
| 245 | 1 | 0 |
_aBrand management : _bresearch, theory and practice / _cTilde Heding, Charlotte F. Knudtzen and Mogens Bjerre |
| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2008 |
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| 300 |
_axviii 267 p. : _bill. 24 cm. |
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| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aKnudtzen, Charlotte F. | |
| 700 | 1 |
_aBjerre, Mogens, _d1959- |
|
| 907 |
_a.b14327958 _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHD69.B7H438 |
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| 914 | _avtls003391497 | ||
| 990 | _arab | ||
| 991 | _aProgram Ekonomi Industri & Fizikal (EKA) | ||
| 998 |
_at _b2009-09-01 _cm _da _feng _genk _y0 _z.b14327958 |
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| 999 |
_c427628 _d427628 |
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