| 000 | 01222nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250918000618.0 | ||
| 008 | 080916s2008 enka bi 001 0 eng | ||
| 020 | _a0749450258 (hbk.) | ||
| 020 |
_a9780749450250 (hbk.) _cRM218.14 |
||
| 039 | 9 |
_a201305222114 _blan _c200902021037 _dbedah _c200902021034 _dbedah _c200901080944 _drasyilla _y09-16-2008 _zsanusi |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.126.W558 | ||
| 090 |
_aHF5415.126 _b.W558 |
||
| 100 | 1 | _aWilliams, Alison. | |
| 245 | 1 | 4 |
_aThe handbook of field marketing : _ba complete guide to understanding and outsourcing face-to-face direct marketing / _cAlison Williams & Roddy Mullin. |
| 260 |
_aLondon : _bKogan Page, _c2008. |
||
| 300 |
_axxv, 241 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [237]) and index. | ||
| 650 | 0 | _aDirect marketing. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aSampling. | |
| 650 | 0 | _aBranding (Marketing). | |
| 700 | 1 | _aMullin, Roddy. | |
| 907 |
_a.b1427498x _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.126.W558 |
||
| 914 | _avtls003385967 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2008-03-09 _cm _da _feng _genk _y0 _z.b1427498x |
||
| 999 |
_c422564 _d422564 |
||