| 000 | 01149nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250930124621.0 | ||
| 008 | 080916s2008 enka bi 001 0 eng | ||
| 020 |
_a9780749451493 (pbk.) _cRM94.61 |
||
| 039 | 9 |
_a201305222120 _blan _c200902030830 _dbedah _c200812311457 _drasyilla _c200811261327 _dkalthom _y09-16-2008 _zsanusi |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.13.M379 | ||
| 090 |
_aHF5415.13 _b.M379 |
||
| 100 | 1 |
_aMcDonald, Malcolm. _940672 |
|
| 245 | 1 | 0 |
_aMalcolm McDonald on marketing planning : _bunderstanding marketing plans and strategy / _cMalcolm McDonald. |
| 260 |
_aLondon : _bKogan Page, _c2008. |
||
| 300 |
_ax, 197 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references (p. 192) and index. | ||
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0803/2007037090.html. |
| 907 |
_a.b14274966 _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.M379 |
||
| 914 | _avtls003385964 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2008-03-09 _cm _da _feng _genk _y0 _z.b14274966 |
||
| 999 |
_c422562 _d422562 |
||