| 000 | 01202nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918000618.0 | ||
| 008 | 080916s2008 enkaf bi 001 0 eng | ||
| 020 |
_a9780749450113 (hbk.) _cRM138.35 |
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| 020 | _a0749450118 (hbk.) | ||
| 039 | 9 |
_a201305222111 _blan _c200901190819 _dana _c200812311430 _drasyilla _c200811261325 _dkalthom _y09-16-2008 _zsanusi |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.1255.T866 | ||
| 090 |
_aHF5415.1255 _b.T866 |
||
| 100 | 1 |
_aTungate, Mark, _d1967- |
|
| 245 | 1 | 0 |
_aBranded male : _bmarketing to men / _cMark Tungate. |
| 260 |
_aLondon : _bKogan Page, _c2008. |
||
| 300 |
_aix, 228 p., [16] p. of plates : _bcol. ill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [222]-223) and index. | ||
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aMale consumers. | |
| 650 | 0 | _aTarget marketing. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0835/2007047299-t.html |
| 907 |
_a.b14274954 _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.1255.T866 |
||
| 914 | _avtls003385963 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2008-03-09 _cm _da _feng _genk _y0 _z.b14274954 |
||
| 999 |
_c422561 _d422561 |
||