| 000 | 01256nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930124621.0 | ||
| 008 | 081114s2008 caua bi 001 0 eng | ||
| 020 |
_a9781412956475 (pbk.) : _cRM269.38 |
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| 020 | _a1412956471 (pbk.) | ||
| 039 | 9 |
_a201305201726 _blan _c200906220954 _dbedah _c200906111145 _drasyilla _c200901160850 _dbedah _y09-16-2008 _zsanusi |
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| 040 | _dUKM | ||
| 090 | _aHF5414.K684 2008 | ||
| 090 |
_aHF5414 _b.K684 2008 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cPhilip Kotler, Nancy R. Lee. |
| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSAGE Publications, _c2008. |
||
| 300 |
_axii, 444 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 403-427) and indexes. | ||
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 |
_aBehavior modification. _959379 |
|
| 700 | 1 |
_aLee, Nancy, _d1932- |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html. |
| 907 |
_a.b1427484x _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5414.K684 2008 |
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| 914 | _avtls003385952 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2008-03-09 _cm _da _feng _gcau _y0 _z.b1427484x |
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| 999 |
_c422550 _d422550 |
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