| 000 | 01178nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918000613.0 | ||
| 008 | 080915s2008 xxka bi 001 0 eng | ||
| 020 | _a0230543146 (hbk.) | ||
| 020 |
_a9780230543140 (hbk.) : _cRM341.06 |
||
| 039 | 9 |
_a201305151832 _blan _c200904091226 _dbedah _c200903241113 _drasyilla _c200811261201 _dkalthom _y09-15-2008 _zsanusi |
|
| 040 | _dUKM | ||
| 090 | _aHD59.2.C666 | ||
| 090 |
_aHD59.2 _b.C666 |
||
| 245 | 0 | 0 |
_aContemporary thoughts on corporate branding and corporate identity management / _cedited by T. C. Melewar, Elif Karaosmanoglu. |
| 260 |
_aHoundmills : _bPalgrave MacMillan, _c2008. |
||
| 300 |
_axii, 230 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCorporate identity. | |
| 650 | 0 | _aCorporate image. | |
| 650 | 0 | _aBranding (Marketing). | |
| 700 | 1 | _aMelewar, T. C. | |
| 700 | 1 |
_aKaraosmanoglu, Elif, _d1975- |
|
| 907 |
_a.b14274048 _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHD59.2.C666 |
||
| 914 | _avtls003385867 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2008-02-09 _cm _da _feng _gxxk _y0 _z.b14274048 |
||
| 999 |
_c422472 _d422472 |
||