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020 _cRM320.15
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_dhendon
_y07-24-2008
_zfakrul
040 _aUKM
_erda
090 _advd HF5416.5.D66
090 _advd HF5416.5
_b.D66
245 0 0 _aDon't just set prices
_h[videorecording] :
_bmanage them strategically /
_cThomas T. Nagle ; production services provided by Stanford Video ; director, Gordon Gurley.
246 3 _aStanford executive briefings
_h[videorecording] : don't just set prices : manage them strategically
260 _aMill Valley :
_bKantola Productions ; Stanford Video,
_c2005
300 _a1 videodisc (DVD) (57 min.) :
_bsd., col. ;
_c12 cm.
336 _atwo-dimensional moving image
_2rdacontent
337 _acomputer
_2rdamedia
337 _avideo
_2rdamedia
338 _avideodisc
_2rdacarrier
440 0 _aStanford executive briefings
511 _aLecturer: Thomas T. Nagle
520 _aThomas T. Nagle, President, CEO, and founder of Strategic Pricing Group, presents a lecture on the importance of communiction with the customer in setting value-based prices
650 0 _aPricing
650 0 _aMarketing
_xManagement
650 0 _aMarketing
_xDecision making
650 0 _aCommunication in marketing
650 0 _aValue
650 0 _aCustomer relations
700 1 _aNagle, Tom
710 2 _aKantola Productions
710 2 _aStanford Video
907 _a.b14247665
_b2020-10-15
_c2019-11-12
942 _c5
_n0
_kdvd HF5416.5.D66
914 _avtls003382949
990 _armh
991 _aFakulti Ekonomi dan Perniagaan & Pengajian Islam
998 _at
_b2008-11-07
_cm
_dg
_feng
_gcau
_y0
_z.b14247665
999 _c419992
_d419992