000			03343ngm a2200613 a 4500
005			20250930124506.0
007			vd cvaizu
008			080723s2004 cau405 g s00 vleng d
020			_aRM384.00
039		9	_a200811191710 _brosma _c200811140932 _dhendon _c200811140931 _dhendon _c200811131752 _dhendon _y07-23-2008 _zfakrul
040			_aUKM _erda
090			_advd HF5415.C663
090			_advd HF5415 _b.C663
245	0	0	_aConcepts in marketing _h[videorecording] / _cCoast Learning Systems
260			_a[Fountain Valley, CA] : _bCoast Learning Systems, _c2004
300			_a15 videodiscs (DVD) (6 hrs. 45 min.) : _bsd., col. ; _c12 cm.
336			_atwo-dimensional moving image _2rdacontent
337			_acomputer _2rdamedia
337			_avideo _2rdamedia
338			_avideodisc _2rdacarrier
500			_aTitle from container
505			_aIntroduction to marketing (27 min.) -- Marketing strategy (27 min.) -- Environmental scanning (27 min.) -- Ethics and social responsibility (27 min.) -- Consumer behavior (27 min.) -- Marketing research (27 min.) -- Segmenting and targeting markets (27 min.) -- Managing products and services (27 min.) -- Pricing products and services (27 min.) -- Marketing channels and supply chains (27 min.) -- Retailing and wholesaling (27 min.) -- Integrated marketing communications (27 min.) -- Advertising, sales promotion, and public relations (27 min.) -- Personal selling and sales management (27 min.) -- Interactive and multichannel marketing (27 min.)
520			_aProvides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets
650		0	_aMarketing _960389
650		0	_aMarketing _xMoral and ethical aspects
650		0	_aMarketing research _960390
650		0	_aMarketing channels
650		0	_aSelling
650		0	_aAdvertising
650		0	_aMarket segmentation
710	2		_aCoast Learning Systems
740	0		_aIntroduction to marketing _h[videorecording] ; _nj.1
740	0		_aMarketing strategy _h[videorecording] ; _nj.2
740	0		_aEnvironmental scanning _h[videorecording] ; _nj.3
740	0		_aEthics and social responsibility _h[videorecording] ; _nj.4
740	0		_aConsumer behavior _h[videorecording] ; _nj.5
740	0		_aMarketing research _h[videorecording] ; _nj.6
740	0		_aSegmenting and targeting markets _h[videorecording] ; _nj.7
740	0		_aManaging products and services _h[videorecording] ; _nj.8
740	0		_aPricing products and services _h[videorecording] ; _nj.9
740	0		_aMarketing channels and supply chains _h[videorecording] ; _nj.10
740	0		_aRetailing and wholesaling _h[videorecording] ; _nj.11
740	0		_aIntegrated marketing communications _h[videorecording] ; _nj.12
740	0		_aAdvertising, sales promotion, and public relations _h[videorecording] ; _nj.13
740	0		_aPersonal selling and sales management _h[videorecording] ; _nj.14
740	0		_aInteractive and multichannel marketing _h[videorecording] ; _nj.15
907			_a.b14247185 _b2021-05-28 _c2019-11-12
942			_c5 _n0 _kdvd HF5415.C663
914			_avtls003382899
990			_armh
991			_aFakulti Ekonomi dan Perniagaan
998			_at _b2008-10-07 _cm _dg _feng _gcau _y0 _z.b14247185
999			_c419959 _d419959