000			02185nam a2200361 a 4500
005			20250930124441.0
008			080714s2007 njua 000 0 eng
020			_a0132390752 (hbk.)
020			_a9780132390750 _cRM98.97
039		9	_a200808191535 _bzarina _y07-14-2008 _zmazarita
040			_aUKM
090			_aHD62.5.L638
090			_aHD62.5 _b.L638
100	1		_aLodish, Leonard M.
245	1	0	_aMarketing that works : _bhow entrepreneurial marketing can add sustainable value to any sized company / _cLeonard M. Lodish, Howard L. Morgan, Shellye Archambeau
260			_aUpper Saddle River, N.J. : _bWharton School Publishing, _c2007
300			_axv, 318 p. : _bill. ; _c24 cm.
505	0		_aMarketing driven strategy to make extraordinary money -- Generating, screening, and developing ideas -- Entrepreneurial pricing : an often misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works : vaguely right or precisely wrong? -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing-enabled sales -- Entrepreneurial promotion and viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation : the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies
650		0	_aNew business enterprises _xManagement _960542
650		0	_aBusiness enterprises _xManagement
650		0	_aMarketing _xManagement
650		0	_aEntrepreneurship _959663
700	1		_aMorgan, Howard Lee, _d1945-
700	1		_aArchambeau, Shellye
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip075/2006038980.html
907			_a.b14238081 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD62.5.L638
914			_avtls003381924
990			_aszj
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2008-01-07 _cm _da _feng _gnju _y0 _z.b14238081
999			_c419092 _d419092