| 000 | 01083nam a2200313 a 4500 | ||
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| 005 | 20250930124440.0 | ||
| 008 | 080711s2007 enka b 001 0 eng | ||
| 020 | _a027370818X (pbk.) | ||
| 020 |
_aa 9780273708186 (pbk.) _cRM191.05 |
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| 039 | 9 |
_a200901141711 _bzarina _c200812301248 _dmazarita _y07-11-2008 _zmazarita |
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| 040 | _aUKM | ||
| 090 | _aHF5415.B633 2007 | ||
| 090 |
_aHF5415 _b.B633 2007 |
||
| 100 | 1 | _aBrassington, Frances | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cFrances Brassington and Stephen Pettitt |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow, England : _bPrentice Hall/Financial Times, _c2007 |
||
| 300 |
_axiv, 545 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _960389 |
|
| 700 | 1 | _aPettitt, Stephen | |
| 907 |
_a.b14237374 _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.B633 2007 |
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| 914 | _avtls003381853 | ||
| 990 | _aszj | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2008-11-07 _cm _da _feng _genk _y0 _z.b14237374 |
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| 999 |
_c419026 _d419026 |
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