000			01729cam a22004218a 4500
005			20250914173654.0
008			080529s2007 nyua bi 001 0 eng
020			_a9780415412155 (set record) _cRM3866.48
020			_a9780415412162 (volume 1)
020			_a9780415412179 (volume 2)
020			_a9780415412186 (volume 3)
020			_a9780415412193 (volume 4)
039		9	_a200901071706 _bariff _c200901071704 _dariff _c200901071657 _dariff _c200812090957 _drahah _y05-29-2008 _zmazarita
040			_aUKM
090			_aHF5821.L365
090			_aHF5821 _b.L273 2007
245	0	4	_aThe language of advertising : _bmajor themes in English studies / _cedited by Guy Cook
260			_aNew York, NY : _bRoutledge, _c2007
300			_a4 v. : _bill. ; 24 cm.
490	0		_aMajor themes in English studies
504			_aIncludes bibliographical references and index
505	0		_gv. 1. _tFundamentals -- _gv. 2. _tThe social context of advertising language -- _gv. 3. _tModes, media and case studies -- _gv. 4. _tPublic relations and brands.
650		0	_aAdvertising _xLanguage
650		0	_aAdvertising.
700	1		_aCook, Guy _q(Guy W. D.)
740			_aFundamentals ; _nvol. 1
740			_aThe social context of advertising language; _nvol. 2
740			_aModes, media and case studies; _nvol. 3
740			_aPublic relations and brand; _nvol. 4
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip079/2007003577.html
907			_a.b14203236 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kHF5821.L365
914			_avtls003378225
990			_amaa
991			_aProgram Pengajian Komunikasi Medai Maklumat (SMM)
998			_at _b2008-03-05 _cm _da _feng _gnyu _y0 _z.b14203236
999			_c415734 _d415734