| 000 | 01277nam a2200373 a 4500 | ||
|---|---|---|---|
| 005 | 20250914173650.0 | ||
| 008 | 080529s2008 enk b 001 0 eng | ||
| 020 | _a0415430348 (hbk.) | ||
| 020 | _a9780415430357 (pbk.) | ||
| 020 | _a9780203935521 (ebook) | ||
| 020 |
_a9780415430340 (hbk.) _cRM422.79 |
||
| 039 | 9 |
_a200808221710 _bzarina _c200807291246 _dmazarita _c200805291045 _dmazarita _y05-29-2008 _zmazarita |
|
| 040 | _aUKM | ||
| 090 | _aHF6146.I58S687 | ||
| 090 |
_aHF6146.I58 _bS687 |
||
| 100 | 1 | _aSpurgeon, Christina | |
| 245 | 1 | 0 |
_aAdvertising and new media / _cChristina Spurgeon |
| 260 |
_aLondon : _bRoutledge, _c2008 |
||
| 300 |
_a135 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aInternet advertising | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aAdvertising _xSocial aspects |
|
| 650 | 0 | _aMass media | |
| 650 | 0 | _aMass media and business | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0718/2007020168.html |
| 907 |
_a.b14202232 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF6146.I58S687 |
||
| 914 | _avtls003378122 | ||
| 990 | _aszj | ||
| 991 | _aProgram Pengajian Komunikasi Media Maklumat | ||
| 998 |
_at _b2008-03-05 _cm _da _feng _genk _y0 _z.b14202232 |
||
| 999 |
_c415635 _d415635 |
||