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| 005 | 20250930123847.0 | ||
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| 007 | cr nn 008maaau | ||
| 008 | 090212s2006 gw q j eng d | ||
| 020 | _a9783835057029 (electronic bk.) | ||
| 020 | _a9783835004559 (paper) | ||
| 035 | _a(Springer)978-3-8350-0455-9 | ||
| 039 | 9 |
_a200902121748 _bmuhaimin _c200902121010 _dmuhaimin _c200804040957 _dmuhaimin _c200804040923 _dmuhaimin _y04-03-2008 _zmuhaimin |
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_aHF5827 _b.I61 2006 |
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_aInternational Advertising and Communication _h[electronic resource] : _bCurrent Insights and Empirical Findings / _cedited by Sandra Diehl, Ralf Terlutter. |
| 260 |
_aWiesbaden : _bDeutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden, _c2006. |
||
| 300 |
_a513 p. : _bill., digital ; _c21 cm. |
||
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 |
_aMarketing. _960389 |
| 700 | 1 | _aDiehl, Sandra. | |
| 700 | 1 | _aTerlutter, Ralf. | |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer e-books | |
| 856 | 4 | 0 | _uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/3-8350-5702-2 |
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_a.b14127970 _b2025-04-09 _c2019-11-12 |
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_n0 _kHF5827 .I61 2006 |
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