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| 005 | 20250930123532.0 | ||
| 008 | 080218s1991 ilua b 001 0 eng | ||
| 020 |
_a0256088322 (hbk.) _cHadiah |
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| 020 | _a9780256088328 | ||
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_a200804111755 _bbedah _c200804071026 _drohana _c200802190835 _dmiza _y02-18-2008 _zmiza |
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| 040 | _aUKM | ||
| 090 | _aHF5415.13.B448 1991 | ||
| 090 |
_aHF5415.13 _b.B448 1991 |
||
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1991 |
||
| 300 |
_axvi, 815 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies _962387 |
|
| 650 | 0 |
_aMarketing _xDecision making _xCase studies |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 907 |
_a.b14067584 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.B448 1991 |
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| 914 | _avtls003363986 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2008-05-02 _cm _da _feng _gilu _y0 _z.b14067584 |
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| 999 |
_c402857 _d402857 |
||