000 01012nam a2200289 a 4500
005 20250930123228.0
008 070911s2006 maua b 001 0 eng
020 _a9781422104606 (pbk.)
020 _a1422104605 (pbk.)
_cRM105.72
039 9 _a200709201508
_bzarina
_c200709111138
_drasyilla
_y09-11-2007
_zrasyilla
090 _aHF5415.W473
090 _aHF5415
_b.W473
245 0 0 _aWhat is marketing? /
_cAlvin J. Silk content adviser
260 _aBoston, Mass. :
_bHarvard Business School Press,
_c2006
300 _axii, 207 p. :
_bill. ;
_c24 cm.
490 0 _aWhat is? series
504 _aIncludes bibliographical references and index
650 0 _aMarketing
_960389
710 2 _aHarvard Business School.
_bPress
907 _a.b14002565
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.W473
914 _avtls003357055
990 _aszj
991 _aProgram Pengurusan / Pemasaran / Perniagaan Antarabangsa
998 _at
_b2007-11-09
_cm
_da
_feng
_gmau
_y0
_z.b14002565
999 _c396640
_d396640