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| 005 | 20250930122945.0 | ||
| 008 | 070618s2006 mauad b 001 0 eng | ||
| 020 |
_a0072865784 (hbk.) _cRM516.06 |
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| 039 | 9 |
_a200709250801 _bbedah _c200708301501 _dmazarita _y06-18-2007 _zfarid |
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| 090 | _aHF5415.D89 2006 | ||
| 090 |
_aHF5415 _b.D89 2006 |
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| 100 | 1 | _aDwyer, F. Robert | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2006 |
||
| 300 |
_axxix, 683 p. : _bill., charts ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 652-660) and index | ||
| 650 | 0 |
_aMarketing _960389 |
|
| 700 | 1 | _aTanner, John F. | |
| 907 |
_a.b13951063 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.D89 2006 |
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| 914 | _avtls003351411 | ||
| 990 | _aza | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2007-05-06 _cm _da _feng _gmau _y0 _z.b13951063 |
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| 999 |
_c391837 _d391837 |
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