| 000 | 01275nam a2200325 a 4500 | ||
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| 005 | 20250930122945.0 | ||
| 008 | 070618s2006 enka b 001 0 eng | ||
| 020 |
_a0470091169 (pbk.) _cRM263.03 |
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| 039 | 9 |
_a200709180956 _bzarina _c200708301213 _dmazarita _y06-18-2007 _zfarid |
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| 090 | _aHD9980.5.K378 2006 | ||
| 090 |
_aHD9980.5 _b.K378 2006 |
||
| 100 | 1 | _aKasper, Hans | |
| 245 | 1 | 0 |
_aServices marketing management : _ba strategic perspective/ _cHans Kasper, Piet van Helsdingen, Mark Gabbott |
| 250 | _a2d ed. | ||
| 260 |
_aChichester, West Sussex, England : John Wiley & Sons, _c2006 |
||
| 300 |
_axvii, 554 p. ; _bill. ; _c26 cm. |
||
| 500 | _aSubtitle on 1999 ed.: An international perspective | ||
| 504 | _aIncludes bibliographical references (p. 511-542) and index | ||
| 650 | 0 |
_aService industries _xMarketing _xManagement |
|
| 650 | 0 |
_aCustomer services _xMarketing _xManagement |
|
| 700 | 1 | _aHelsdingen, Piet van | |
| 700 | 1 |
_aGabbott, Mark. _949732 |
|
| 907 |
_a.b13951026 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHD9980.5.K378 2006 |
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| 914 | _avtls003351404 | ||
| 990 | _aszj | ||
| 991 | _aProgram Ekonomi Industri & Fizikal / Ekonomi Monetary & Antarabangsa | ||
| 998 |
_at _b2007-05-06 _cm _da _feng _genk _y0 _z.b13951026 |
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| 999 |
_c391833 _d391833 |
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