000			01631nam a2200373 a 4500
005			20250914160811.0
008			070618s2007 maua b 001 0 eng
020			_a0073101370 (hbk.)
020			_a0073261548 (hbk.) _cRM530.43
020			_a9780073101378 (hbk.)
039		9	_a200709241039 _bbedah _c200709241035 _dbedah _c200708301539 _dmazarita _y06-18-2007 _zfarid
043			_an-us---
090			_aHF5415.33.U6H38 2007
090			_aHF5415.33.U6 _bH38 2007
100	1		_aHawkins, _bDel I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best
250			_a10th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _c2007
300			_axxiv, 790 p. : _bcol. ill. ; _c27 cm. + _e1 computer laser optical disc (4 3/4 in.)
500			_aBook is accompanied by 1 computer laser otical disc, entitled'DDB life style study data disk for use with Consumer behavior : building marketing strategy, 10th ed.' bearing the same call number and available at Bahagian Koleksi Media
504			_aIncludes bibliographical references and indexes
650		0	_aConsumer behavior _zUnited States
650		0	_aMarket surveys _zUnited States
650		0	_aConsumer behavior _zUnited States _vCase studies
700	1		_aMothersbaugh, David L.
700	1		_aBest, Roger J.
907			_a.b13950447 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.33.U6H38 2007
914			_avtls003351340
990			_aza
991			_aProgram Pengurusan Perniagaan/Pemasaran/ Perniagaan Antarabangsa
998			_at _b2007-05-06 _cm _da _feng _gmau _y0 _z.b13950447
999			_c391779 _d391779