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| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cWilliam G. Zikmund, Barry J. Babin |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2007 |
||
| 300 |
_axvii, 414 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 405-410) and index | ||
| 650 | 0 |
_aMarketing research _960390 |
|
| 700 | 1 | _aBabin, Barry J. | |
| 907 |
_a.b13949871 _b2021-05-28 _c2019-11-12 |
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| 991 | _aProg. Pengurusan Perniagaan/Pemasaran/Perniagaan Antarabangsa | ||
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