| 000 | 01065nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250930122833.0 | ||
| 008 | 070524s2007 njua b 001 0 eng | ||
| 020 |
_a0470050764 (hbk.) _cRM125.11 |
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| 039 | 9 |
_a200708141619 _bbedah _c200708070941 _drasyilla _c200705251706 _drahah _c200705241152 _y05-24-2007 _zrahah |
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| 090 | _aHF5415.2.A14 2007 | ||
| 090 |
_aHF5415.2 _b.A14 2007 |
||
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day |
| 250 | _a9th ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _c2007 |
||
| 300 |
_axvii, 774 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing research _960390 |
|
| 700 | 1 | _aKumar, V. | |
| 700 | 1 |
_aDay, George S. _936937 |
|
| 907 |
_a.b13930618 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.2.A14 2007 |
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| 914 | _avtls003349140 | ||
| 990 | _aza | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2007-11-05 _cm _da _feng _gnju _y0 _z.b13930618 |
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| 999 |
_c389909 _d389909 |
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