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020 _a0534636896 (pbk.)
_cRM317.89
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_c200706081134
_drasyilla
_y05-21-2007
_zlatihan
090 _aPN1992.55.E18 2006
090 _aPN1992.55
_b.E18 2006
100 1 _aEastman, Susan Tyler
245 1 0 _aMedia programming :
_bstrategies and practices /
_cSusan Tyler Eastman, Douglas A. Ferguson
250 _a7th ed.
260 _aBelmont, CA :
_bThomson/Wadsworth,
_c2006
300 _axiii, 465 p. :
_bill. ;
_c24 cm.
500 _aRev. ed. of : Broadcast/cable/web programming., 6th ed., 2002
504 _aIncludes bibliographical references (p. 435-441) and index
520 _aThis book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
650 0 _aTelevision programs
_xPlanning
650 0 _aRadio programs
_xPlanning
650 0 _aCable television
_xPlanning
700 1 _aFerguson, Douglas A.
700 1 _aEastman, Susan Tyler.
_tBroadcast/cable/web programming
907 _a.b13925829
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kPN1992.55.E18 2006
914 _avtls003348618
990 _aza
991 _aProgram Pengajian komunikasi Media Maklumat
998 _at
_b2007-08-05
_cm
_da
_feng
_gcau
_y0
_z.b13925829
999 _c389479
_d389479