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| 008 | 070517s2006 ohua b 001 0 eng | ||
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_a0324319967 (hbk.) _cRM512.83 |
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| 020 | _a9780324319965 (hbk.) | ||
| 020 | _a0324422830 (pbk. : international student edition) | ||
| 020 | _a9780324422832 (pbk. : international student edition) | ||
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| 090 | _aHD9980.5.H645 2006 | ||
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| 100 | 1 | _aHoffman, K. Douglas. | |
| 245 | 1 | 0 |
_aServices marketing : _bconcepts, strategies & cases / _cK. Douglas Hoffman, John E. G. Bateson |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, OH. : _bThomson /South-Western, _c2006. |
||
| 300 |
_axix, 588 p. : _bill. ; _c24 cm. |
||
| 500 | _aRev. ed of : Essentials of services marketing. 2nd ed., 2002. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 | _aBateson, John E. G. | |
| 700 | 1 |
_aHoffman, K. Douglas. _tEssentials of services marketing. |
|
| 907 |
_a.b13922543 _b2021-05-28 _c2019-11-12 |
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_c01 _n0 _kHD9980.5.H645 2006 |
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| 990 | _aza | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2007-04-05 _cm _da _feng _gohu _y0 _z.b13922543 |
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