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| 005 | 20250930122241.0 | ||
| 008 | 061107s2006 njua b 001 0 eng | ||
| 020 |
_a0131873709 (hbk.) _cRM139.97 |
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| 039 | 9 |
_a200702231449 _bbedah _c200701261717 _drasyilla _y11-07-2006 _zfarid |
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| 090 | _aHF5415.2.M355 | ||
| 090 |
_aHF5415.2 _b.M355 |
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| 245 | 0 | 0 |
_aMarketing metrics : _b50+ metrics every executive should master / _cPaul W. Farris ... [et al.] |
| 260 |
_aUpper Saddle River, N.J. : _bWharton School Pub., _c2006 |
||
| 300 |
_axvi, 359 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 335-337) and index | ||
| 650 | 0 |
_aMarketing research _960390 |
|
| 650 | 0 |
_aMarketing _xMathematical models |
|
| 700 | 1 | _aFarris, Paul | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip062/2005031114.html |
| 907 |
_a.b13818156 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.2.M355 |
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| 914 | _avtls003336765 | ||
| 990 | _aza | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2006-07-11 _cm _da _feng _gnju _y0 _z.b13818156 |
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| 999 |
_c379719 _d379719 |
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